Lora Dircz joined Headstrong in 2020, expanding her accomplished marketing portfolio into the nonprofit space. Previously, Lora has worked all over the world of sports entertainment, including the Salt Lake Olympic Organizing Committee, Ultimate Fighting Championship, MillerCoors, and Kawasaki Motors Corp. At Kawasaki, Lora oversaw regional field marketing activities for the entire dealer network and led the consumer events staff in execution of regional and national events. She brings this well honed skill set to Headstrong, leading all strategic brand marketing initiatives and tactical execution.
Lora holds two undergraduate degrees in Psychology and Exercise Sciences from the University of Utah and a Master’s degree from George Mason University, completing her advanced degree at University of Oxford, UK.
When not promoting brand awareness, Lora enjoys skiing deep powder and high speed groomers in the Wasatch, a throwback to her time as a competitive downhill ski racer. She can also be found riding her motorcycle all around the northeast, and snuggling her pug, Stanley.