Serving Those Who Served

November 10, 2021

Headstrong x Starbucks Veterans Day Partnership

Headstrong and Starbucks are teaming up this Veterans Day to help make a difference in the mental health and wellbeing of our nation's veterans and military families. Starbucks will donate 25¢ for every hot brewed coffee purchased at participating US stores to support Headstrong’s services and help heal the hidden wounds of war for veterans across the nation. The donation will be split evenly between Headstrong and Team RWB.

“This year’s commemoration of Veterans Day follows news of a 41 percent spike in suicides within the active armed forces over previous years. As we pause to pay respect to those who served and their families, we cannot, and must not, ever forget that the selfless commitment made by its citizens to serve their country can come with a heavy lift – one which recognizes a moral obligation by the nation to fully underwrite their mental health needs,” said retired Army Col. Jim McDonough, Headstrong’s Executive Director. “Let us never forget our solemn duty to hold their needs dear to this nation’s heart.”

On November 11, veterans, military service members, and military spouses are also eligible for a FREE tall hot brewed coffee on Veterans Day at participating U.S. Starbucks stores.